The campaign is called “OPen Road” and was conceptualized to celebrate Op’s historical open road California lifestyle, which the brand has represented since the original launch in 1972.
What a beach-y summer!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiX-YTDc7Gt6dVUvb5INY9ydCxpnl53WWenN5VUX3z5eby2bNvF2ZFML5kJiCP_nNGzlMS6fn6hMYXfxq_odOjcotWI0SDIfRKtXs-vmA0svzw_n6uWrUoOEwUbi0EXXuj_2p3VgTIT40/s400/walmart-op-ad1.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUytb_kH8bNEWruws_HuxSecympqQPlylZRQus9PVKfUw8iEePQqMem4OiLG4th8Vi7LrGgMr966KwrkcjivgvZrdMVbW-Q0xjCRBi-SuCmY5q7XdEVbX9f8spdE62gh_wn5fXEXDBJ_Y/s400/walmart-op-ad2.jpg)
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