According to the new H&M head of design,Ann-Sofie Johansson, the company made sure to incorporate colors and the ethnic trend. She said, “We wanted to create something very colorful and light, with stand-out print. We were inspired by hot holidays in Africa, India, Hawaii and South America; hence ethnic-style prints such as tropical flowers and leaves, ikat designs, dip-dyes and ombre effects.”
Grab each item from H&M swim collection because sunny days are ahead of us! Have fun under the sun. Let's sing:
Sunlight, oh, sunlight
Bring me the love I'll need to guide me
Shining deep inside of me
Sunlight, oh, sunlight
Show me the way
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