Tuesday, September 15, 2009

Categorically Thinking

Fashion and art are normally thought of as separate categories of creation with separate objectives. There are certain aspects and practices that normally distinguish them.

Fashion

In-habitation

Functional, useful in protection
Adaptable parts, accessories
Materiality

Human scale

Runway unveiling

Limited lifespan with wear

Differentiates from “apparel”


Balenciaga, 2008

Art

Co-habitation

Negates function, limits use

Created as a whole, “finished”

Multi-media and immaterial

Unlimited scale

Gallery or site unveiling

Preserved to last

Differentiates from “kitsch”


Winged Victory of Samothrace, 200 BC



Fashion + Art = Aesthetics

Appearances, Visions, Inspirations, Propositions, Design, Craftsmen, Forms, Original, Multiples, Identity, Brands, Display, Context, Performance, Documentation, Press, Museums, History, Memory, Commerce, Status


It is also important to consider that fashion and art can together advance the same meaning or values. There are general global values and any number of specific subculture values that emphasize morals, economics or other aspects. There are also conservative values and liberal values within subcultures.


Global Values

Protection of humanity

Procreation of humanity
Education for all
Care of the planet
Inclusive of all styles

Local Subculture Values

Protection of a small group

Continuation of particular families

Particular views on education

Care of territory

Particular styles


Conservative Values

Continuation of existing leaders and habits

Continuation of pricing

Limitations of action, rules that maintain

Continuation of existing style


Liberal Values

New ways of doing things

Adaptable pricing

Open to freedom of actions, changing rules

Open to change existing style


In fashion, this Ralph Lauren advertisement is an example of global values because it is reaching more than one type of culture. It is also an example of conservative values because it is continuing the tux and turban traditions.


Shirin Neshat, Rapture, 1999


The art work of Shirin Neshat represents the local subculture of Iranian women whose clothing and decoration express their values. Neshat's work documents conservative fashion but gives a liberal perspective by showing the women challenging their submission. In this way an art work can appear local and conservative but after close consideration is understood as global and liberal in its aim. Watch the Shirin Neshat video and read an interview with Neshat and Arthur Danto.